Why Your Google Maps Impressions Are High While Your Lead Count Stays Low I see it every single week. A business owner hops on a discovery call with me, beams with pride, and shows me their Google Business Profile “Performance” report. “Look, Kevin,” they say, “We had 10,000 impressions last Read more
Why Your Rank Tracker Reports Don’t Match the Reality of Your Incoming Leads As a Google Business Profile Product Expert, I’ve seen it a thousand times. A business owner or a marketing manager opens their monthly SEO report, and it’s a sea of green. The rank tracker shows the business Read more
The Specific Gap Between Map Views and Phone Calls That Kills Your ROI As a Local SEO Consultant and Google Business Profile Product Expert, I see it every single day. A business owner pulls up their performance dashboard, sees a massive spike in “Impressions” or “Map Views,” and waits for Read more
The Keyword Ranking Reports That Actually Lie About Your Success Let’s be blunt: your local SEO report is probably lying to you. You open your email, see a PDF filled with green “Rank #1” icons for your primary keywords, and for a moment, you feel a sense of accomplishment. But Read more
How to Turn Google Business Profile Clicks Into Trackable Phone Calls (2026 Guide) How to Turn Google Business Profile Clicks Into Trackable Phone Calls (2026 Guide) As we navigate the local search landscape in 2026, one thing has become painfully clear: “Interactions” are a vanity metric if you can’t tie Read more